Breaking Dawn - Part 2 DVD and Blu-Ray Breaking Records
6 March, 2013, 12:43 am by Alice
The Twilight Saga: Breaking Dawn - Part 2 was released on DVD and Blu-Ray last Saturday, and it's already breaking records! According to Variety:
Showing continued strength of the "Twilight" franchise, Lionsgate has sold an estimated 3.85 million DVD and Blu-ray units of its fifth and final "Twilight" film in its first weekend of release - an increase over the fourth film.
The studio said Blu-ray sales accounted for 27% of weekend sales of "The Twilight Saga: Breaking Dawn — Part 2," up from 22% of the first weekend sales of "Breaking Dawn — Part 1."
Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than "Breaking Dawn - Part 1," which it called "early indications of a robust VOD performance as well."
Lionsgate's Ron Schwarts, exec VP and general manager of home entertainment, said in a statement: "Consumer demand for 'The Twilight Saga: Breaking Dawn - Part 2" reflects strength in all segments of the home entertainment marketplace - packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats."
The launch included midnight retail events at more than 3,000 stores across the country. The fifth film has grossed $829 million at the worldwide box office, bringing the five films worldwide gross to more than $3.3 billion.
For some reason I can't fathom, Taylor Lautner is the only Breaking Dawn - Part 2 cast member to receive an MTV Movie Award nomination this year! Oh well, you can vote for Taylor to win the Best Shirtless Performance award here.