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Breaking Dawn - Part 2 DVD and Blu-Ray Breaking Records

Image for Entry 1362606222 The Twilight Saga: Breaking Dawn - Part 2 was released on DVD and Blu-Ray last Saturday, and it's already breaking records! According to Variety:
Showing continued strength of the "Twilight" franchise, Lionsgate has sold an estimated 3.85 million DVD and Blu-ray units of its fifth and final "Twilight" film in its first weekend of release - an increase over the fourth film.

The studio said Blu-ray sales accounted for 27% of weekend sales of "The Twilight Saga: Breaking Dawn — Part 2," up from 22% of the first weekend sales of "Breaking Dawn — Part 1."

Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than "Breaking Dawn - Part 1," which it called "early indications of a robust VOD performance as well."

Lionsgate's Ron Schwarts, exec VP and general manager of home entertainment, said in a statement: "Consumer demand for 'The Twilight Saga: Breaking Dawn - Part 2" reflects strength in all segments of the home entertainment marketplace - packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats."

The launch included midnight retail events at more than 3,000 stores across the country. The fifth film has grossed $829 million at the worldwide box office, bringing the five films worldwide gross to more than $3.3 billion.
Click here to read more.

If you haven't already purchased your copy of the Breaking Dawn - Part 2 DVD, click here to check out a great buyer's guide from the Twilight Examiner!


Comments
Kate - posted on 3/7/2013
!!!!!


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